SAP CFPI
DIGITAL
CONTENT PROGRAM
Client
Challenge
As a tier-one vendor, SAP is one of the largest suppliers of enterprise software across the globe, having developed industry-leading SaaS solutions such as Cloud ERP, Cloud Procurement, Cloud CRM and Cloud Supply Chain.
SAP has built a vast ecosystem of cloud partners who continue to distribute its cloud applications globally. SAP was looking for an agency to create a digital program that would help promote internal sales, marketing, and training and support services for its cloud partners.
Goals
- On-board existing partners to the Cloud Focus Partner Initiative (CFPI)
- Promote partner support services & benefits also know as House of Services
- Make and keep partners aware of the benefits and values of the SAP CFPI House of Service offering
Client
Challenge
As a tier-one vendor, SAP is one of the largest suppliers of enterprise software across the globe, having developed industry-leading SaaS solutions such as Cloud ERP, Cloud Procurement, Cloud CRM and Cloud Supply Chain.
SAP has built a vast ecosystem of cloud partners who continue to distribute its cloud applications globally. SAP was looking for an agency to create a digital program that would help promote internal sales, marketing, and training and support services for its cloud partners.
Goals
- On-board existing partners to the Cloud Focus Partner Initiative (CFPI)
- Promote partner support services & benefits also know as House of Services
- Make and keep partners aware of the benefits and values of the SAP CFPI House of Service offering
Our Solution
- Education First
- Ignite the Pipe
- Deal Incubation
- Collection Signatures
- Best Customer Forever
Bespoke Program Framework
Cloud
Win
Cycle
The digital program needed a bespoke framework that would allow partners to succeed.
TPL introduced the Cloud Win Cycle, matching the annual CFPI program with all the elements needed for partners to succeed depending on where they are in their development needs.
Bespoke Program Framework
Cloud
Win
Cycle
The digital program needed a bespoke framework that would allow partners to succeed.
TPL introduced the Cloud Win Cycle, matching the annual CFPI program with all the elements needed for partners to succeed depending on where they are in their development needs.
- Education First
- Ignite the Pipe
- Deal Incubation
- Collection Signatures
- Best Customer Forever
Always-on Digital Content
End to end
Digital Communication Program
In order to deliver and maintain consistent engagement to partners, TPL implemented an end-to-end digital content communication program.
Bespoke digital assets needed to be created and managed. From design to delivery, TPL controlled the process.
Consistent engagement from vendor to partner was key. TPL upcycled a wealth of existing content targeted towards the CFPI community, alongside a range of bespoke assets.
As we know, not everyone uses the same medium to consume information. Assets had to be designed and delivered across a range of digital channels if TPL were to achieve success.
Always-on Digital Content
End to end
Digital Communication Program
In order to deliver and maintain consistent engagement to partners, TPL implemented an end-to-end digital content communication program.
Bespoke digital assets needed to be created and managed. From design to delivery, TPL controlled the process.
Consistent engagement from vendor to partner was key. TPL up-cycled a wealth of existing content targeted towards the CFPI community, alongside a range of bespoke assets.
As we know, not everyone uses the same medium to consume information. Assets had to be designed and delivered across a range of digital channels if TPL were to achieve success.
Bespoke
Digital
Communication Delivery Structure
Educate
Stimulate
Motivate
From video through to radio shows, TPL created and distributed digital content that addressed the specific needs, wants, and pains of every partner.
The digital content aligned with TPL ‘Cloud Win Cycle’ framework, aiming to stimulate, educate and motivate partners at each stage of their development journey.
Bespoke
Digital
Communication Delivery Structure
From video through to radio shows, TPL created and distributed digital content that addressed the specific needs, wants, and pains of every partner.
The digital content aligned with TPL ‘Cloud Win Cycle’ framework, aiming to stimulate, educate and motivate partners at each stage of their development journey.
Educate
Stimulate
Motivate
From video through to radio shows, TPL created and distributed digital content that addressed the specific needs, wants, and pains of every partner.
The digital content aligned with TPL ‘Cloud Win Cycle’ framework, aiming to stimulate, educate and motivate partners at each stage of their development journey.
Developed and
Maintained the
CFPI Website
A central Hub was needed for the Program. In order to ensure that partners could access the services they required, as well as consumer information relevant to their development journey, TPL designed a bespoke website.
Developed and
Maintained the CFPI
Website
Videos to Inspire
From video through to radio shows, TPL created and distributed digital content that addressed the specific needs, wants, and pains of every partner.
The digital content aligned with TPL ‘Cloud Win Cycle’ framework, aiming to stimulate, educate and motivate partners at each stage of their development journey.
Targeted
Social Cards
Thought Leadership Podcasts
Videos to Inspire
From video through to radio shows, TPL created and distributed digital content that addressed the specific needs, wants, and pains of every partner.
The digital content aligned with TPL ‘Cloud Win Cycle’ framework, aiming to stimulate, educate and motivate partners at each stage of their development journey.
Targeted Social Cards
Thought
Leadership
Podcasts
Getting through to your audience amidst a relentless onslaught of digital content is a key area of innovative campaign thinking at TPL Digital
At TPL Digital we work with Global digital radio and YouTube broadcasters to build outstanding thought-leader digital content, which can then be integrated into your wider social channels. For this Cloud focus Partner program we developed “The Power of Partnerships”, a 12 part series with expert panels focused on supporting key business areas for partners, in order to help grow their businesses.
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