EVENT DRIVE MARKETING
EVENT DRIVE MARKETING
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Attendee
Collaborating with SAP, TPL undertook research to discover which large enterprises were exhibiting at the event. From this, an extensive list was built of accounts using parameters such as company employee count, revenue, product sets and current innovations which fitted the client’s target audience
Thereafter, TPL had to focus on drilling down into the list and discovering the c-suite executives from the selected accounts attending MWC 19.
After identifying the relevant prospects, the next step was to reach out and begin engagement through the relevant social networks. Engaging with the correct prospect was not only essential to achieving the goal of setting meetings at the event, it was also essential for opening meaningful discussions for the future.
Attendee
In order to deploy the messaging, TPL had to take full management of the client’s personal social accounts. This was approached with great sensitivity. Both parties agreed upon stringent guidelines surrounding the use of the accounts and further guidelines aligning with the client’s branding.
TPL were entrusted to grow the relative profiles’ network, and manage every stage of the conversation until a meeting was set. Taking full control of the client’s event schedule and building it for them.
Managed
Social Profiles
In order to deploy the messaging, TPL had to take full management of the clients personal social accounts. This was approached with great sensitivity. Both parties agreed upon stringent guidelines surrounding the use of the accounts and further guidelines aligning with the clients branding.
TPL where entrusted to grow the relative profiles network and manage every stage of the conversation until a meeting was set. Taking full control of the clients schedule and building their event schedule.
Attendee
Collaborating with SAP, TPL undertook research to discover which large enterprises were exhibiting at the event. From this, an extensive list was built of accounts using parameters such as company employee count, revenue, product sets and current innovations which fitted the client’s target audience.
Thereafter, TPL had to focus on drilling down into the list and discovering the c-suite executives from the selected accounts attending MWC 19.
After identifying the relevant prospects, the next step was to reach out and begin engagement through the relevant social networks. Engaging with the correct prospect was not only essential to achieving the goal of setting meetings at the event, it was also essential for opening meaningful discussions for the future.
Attendee
Considering the target personas and their seniority, the outbound messaging had to be designed to align with this. The initial ‘ice-breaker’ message had to not only engage the prospect, but also make them aware of the potential benefit to their organisation. TPL understood that opening discussion between two organisations with such a scale and presence came with great importance.
Conducting further, deeper research became necessary as TPL looked to discover key products and areas of innovation that aligned with the client’s and had the potential to open strong, positive dialogue. Personalisation of each message became a key focus and would be a key driver to success.
Managed
Social Profiles
In order to deploy the messaging, TPL had to take full management of the client’s personal social accounts. This was approached with great sensitivity. Both parties agreed upon stringent guidelines surrounding the use of the accounts and further guidelines aligning with the client’s branding.
TPL were entrusted to grow the relative profiles’ network, and manage every stage of the conversation until a meeting was set. Taking full control of the client’s event schedule and building it for them.