Marketing Insight

In a recent blog post, we provided Five Steps that would enhance your OEM Lead Generation Strategy. This time, however, we thought we would go back a step and provide you with a framework that would help you when considering an OEM Partnership.

You don’t merely invest in channel marketing for partners to become cash cows. With top tier partners generating more than 70% of all channel revenues (csoinsight, 2017), getting the most from your channel partners is difficult and with good reason.

Through building several OEM lead generation campaigns, there’s no doubt that whether you’re a multi-national or a start-up ISV, securing an OEM Partnership is an extremely efficient route to market. OEM Partnerships have an array of benefits.

A few weeks back, we provided a top tip across our social media channels, which advised our audience to build a referral program. If 84% of B2B businesses initiate the buying process with a referral and a further 69% of companies that implement a referral program say they close deals faster. Perhaps it’s time we delved into how a comprehensive referral program can drive leads into your pipeline.

Think about it? How many times have you sat there scratching your head confused as to why your lead generation campaigns have amounted to nothing. In the beginning, you were so confident.
You crafted a campaign with all the essential ingredients. You specified the ideal target audience and designed captivating messaging. Nevertheless, your results are better left forgotten.

Much the same as a plant relies upon water to survive. A business depends on new leads to do the same. As B2B software marketers, we’re always hunting to find new lead sources. Traditional efforts such as social media marketing, content creation and SEO have underpinned many of our current lead generation initiatives. While they have been successful, it’s become rather saturated.

As marketers, we’re endlessly aiming to find that competitive advantage, that extra something that gives us the ability to perform better than our competitors. To do this requires a level of innovativeness, the ability to be creative but not overdo it. Could Conversational Marketing be the answer?

Imagine it’s 2050. AI has become prominent in almost every part of our lives. Autonomous vehicles are all that’s left on the roads, the oldest person alive is 150 and Brexit has finally happened! That may be far fetched, but we can safely say it’s going to be a different world than the one we know today. Thus, the question beckons. How will B2B Lead Generation initiatives be conducted in companies of the future?

You’re growing, and your products or services are beginning to become recognised amongst your target audience. Thankfully, you’re starting to enjoy the taste of success, after what has been no doubt a long, arduous road, of blood, sweat, and tears. As you grow, however, you become stretched much as any other business does. Your desire to succeed is what drives you to continue. You wish to progress with your current developments and innovations but to do so, you need time.