Partner recruitment is the very cornerstone of vendor partner programs. While recent industry news and articles point towards large vendors beginning to look inwards at their large partner ecosystems to uncover new revenue streams, we know that there is still massive investment towards partner recruitment initiatives.
SaaS Survival has never been more critical. For over 10 years we’ve been operating in the Software and Technology Industry. In that time we’ve witnessed the rise and demise of many SaaS firms.
Having recently published an article which provided five effective marketing techniques for SaaS providers. We thought we would continue to equip you with such invaluable information surrounding this topic. In this article, we seek to present you with the most efficient SaaS Lead Generation Channels.
Today, you’ll discover techniques which will improve your SaaS Marketing. As you know, SaaS applications such as enterprise resource planning (ERP), customer relationship management (CRM), human resource management (HRM) and supply chain management (SCM) are making in-roads into organisations, across every vertical.
As you know, IoT is shaking the very foundations of the world we know. From cities to home appliances, IoT Solutions are impacting our lives. The total number of Internet of Things (IoT) devices is expected to hit 10 billion by 2020 (IoT Analytics, 2018). Therefore, it’s essential that your IoT solution Lead Generation strategy can successfully take your product to market.
In a recent blog post, we provided Five Steps that would enhance your OEM Lead Generation Strategy. This time, however, we thought we would go back a step and provide you with a framework that would help you when considering an OEM Partnership.
You don’t merely invest in channel marketing for partners to become cash cows. With top tier partners generating more than 70% of all channel revenues (csoinsight, 2017), getting the most from your channel partners is difficult and with good reason.
Through building several OEM lead generation campaigns, there’s no doubt that whether you’re a multi-national or a start-up ISV, securing an OEM Partnership is an extremely efficient route to market. OEM Partnerships have an array of benefits.
A few weeks back, we provided a top tip across our social media channels, which advised our audience to build a referral program. If 84% of B2B businesses initiate the buying process with a referral and a further 69% of companies that implement a referral program say they close deals faster. Perhaps it’s time we delved into how a comprehensive referral program can drive leads into your pipeline.
Think about it? How many times have you sat there scratching your head confused as to why your lead generation campaigns have amounted to nothing. In the beginning, you were so confident.
You crafted a campaign with all the essential ingredients. You specified the ideal target audience and designed captivating messaging. Nevertheless, your results are better left forgotten.
Much the same as a plant relies upon water to survive. A business depends on new leads to do the same. As B2B software marketers, we’re always hunting to find new lead sources. Traditional efforts such as social media marketing, content creation and SEO have underpinned many of our current lead generation initiatives. While they have been successful, it’s become rather saturated.
As marketers, we’re endlessly aiming to find that competitive advantage, that extra something that gives us the ability to perform better than our competitors. To do this requires a level of innovativeness, the ability to be creative but not overdo it. Could Conversational Marketing be the answer?
Imagine it’s 2050. AI has become prominent in almost every part of our lives. Autonomous vehicles are all that’s left on the roads, the oldest person alive is 150 and Brexit has finally happened! That may be far fetched, but we can safely say it’s going to be a different world than the one we know today. Thus, the question beckons. How will B2B Lead Generation initiatives be conducted in companies of the future?
You’re growing, and your products or services are beginning to become recognised amongst your target audience. Thankfully, you’re starting to enjoy the taste of success, after what has been no doubt a long, arduous road, of blood, sweat, and tears. As you grow, however, you become stretched much as any other business does. Your desire to succeed is what drives you to continue. You wish to progress with your current developments and innovations but to do so, you need time.
How much content have you dropped into the pool that is the internet but you haven’t been able to see the ripples? The blogs, the info-graphics, the articles, have all taken yourself and you’re team time to schedule and create. It’s driven traffic, that’s great! But really, how effective was it?
B2B lead generation through inbound has become the go-to, but, to continuously generate pipeline you need to be executing more than just inbound methods as part of your overall marketing strategy. Digital Outbound marketing still has its place, and it always delivers exceptional return on investment through positioning ads and content directly in front of your target audience.
You may be considering the various approaches surrounding how you will effectively generate new leads towards your new or existing product or services. You’re probably looking at all your current channels, which ones to invest in and deliberating which ones will deliver a strong return on investment. Have you considered Inbound Marketing?