elear solutions
IoT PARTNER RECRUITMENT
elear
solutions
IoT PARTNER RECRUITMENT
Client
Elear Solutions is an IoT start-up from Hyderabad, India. Over the past two years, elear has been perfecting its flagship product COCO. COCO is an Internet of Everything (IoE) platform that enables app developers and device makers to safeguard users’ right to data privacy. COCO’s USP is that it uses a P2P networking architecture, decentralising network resources whilst retaining the convenience of remote access.
Challenge
Seeking OEM partnerships with leading Telcos from across the globe, Elear required a full marketing training program and a bespoke end-to-end OEM partner recruitment initiative
With elear limited by budget, marketing experience and brand awareness, TPL needed to devise a program and campaign that would leave them with a tool kit for the future and a pipeline bursting with partner leads.
Goals
- Achieve seven meetings with target accounts
- Increase and drive traffic to COCO landing page
- Increase visibility of elear solutions within the IoT Space
- Provide marketing training workshops
THE SOLUTION
Three Step
Lead Generation
Strategy
Drawing upon their extensive experience in OEM Partner recruitment, TPL devised a simple but effective three-step lead generation strategy.
The core of the strategy was ultimately defining elear’s target audience. Working closely together, TPL Digital defined their core value proposition, target audience and common customer pain points.
THE SOLUTION
Three Step
Lead Generation
Strategy
Drawing upon their extensive experience in OEM Partner recruitment, TPL devised a simple but effective three-step lead generation strategy.
The core of the strategy was ultimately defining elear’s target audience. Working closely together, TPL Digital defined their core value proposition, target audience and common customer pain points.
Target
Account Profiling
TPL Digital endeavoured to build a bespoke list of target accounts and contacts. TPL Team members conducted rigorous research within each account to ascertain whether they were a correct fit. For example, such factors as their size, revenue and current and past innovations within the IoT home space were all used to determine if the target accounts were suitable.
Meeting with elear thereafter, the teams worked closely to assess the proposed list and filter out any accounts which elear didn’t see as a fit for them. Engaging with the correct contact within the target accounts was essential to achieving the overall goals of the campaign.
Social Media
Marketing
TPL wanted to ensure that prospects could be engaged across every touchpoint. As a multi-channel campaign, a range of social media assets were created and subsequently distributed across elear’s social channels.
Digital
Outboud Marketing
Drawing upon the pain points of individual stakeholders, TPL team members created a set of messages that would firstly engage the prospect by capturing their interest, and secondly open up discussions by focusing on common issues shared within the industry.
A series of messages was created for each stage of the engagement cycle and analysed using A/B testing methods.
Target
Account Profiling
TPL Digital endeavoured to build a bespoke list of target accounts and contacts. TPL Team members conducted rigorous research within each account to ascertain whether they were a correct fit. For example, such factors as their size, revenue and current and past innovations within the IoT home space were all used to determine if the target accounts were suitable.
Meeting with elear thereafter, the teams worked closely to assess the proposed list and filter out any accounts which elear didn’t see as a fit for them. Engaging with the correct contact within the target accounts was essential to achieving the overall goals of the campaign.
Social Media
Marketing
TPL wanted to ensure that prospects could be engaged across every touchpoint. As a multi-channel campaign, a range of social media assets were created and subsequently distributed across elear’s social channels.
Digital
Outbound Marketing
Drawing upon the pain points of individual stakeholders, TPL team members created a set of messages that would firstly engage the prospect by capturing their interest, and secondly open up discussions by focusing on common issues shared within the industry.
A series of messages was created for each stage of the engagement cycle and analysed using A/B testing methods.
Marketing
Training
Workshops
As a start-up, elear requested training workshops that would allow them to continue on their growth journey. TPL were more than happy to help.
Pulling together their leading capabilities and aligning those best suited to provide Elear with their own core capabilities, TPL designed a bespoke marketing training program.
Marketing
Training
Workshops
As a start-up, elear requested training workshops that would allow them to continue on their growth journey. TPL were more than happy to help.
Pulling together their leading capabilities and aligning those best suited to provide Elear with their own core capabilities, TPL designed a bespoke marketing training program.
As a start-up, elear requested training workshops that would allow them to continue on their growth journey. TPL were more than happy to help.
Pulling together their leading capabilities and aligning those best suited to provide Elear with their own core capabilities, TPL designed a bespoke marketing training program.
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