THE FULL STACK OF PARTNER GROWTH SERVICES
WHAT IS IT?
The Expansion Stack is a suite of bespoke partner growth services geared towards building you and your partners a powerful brand, boosting your partner’s customer network and allowing them to generate consistent sales leads relevant to your target market.
This client-orientated stack allows us to gain real insight into the vendor value proposition and partner’s co-marketing goals, enabling the creation of a customisable set of services that are best-fit for your partners.
TAKE SOCIAL SELLING TO THE NEXT LEVEL
Your digital footprint and online image is now more crucial than ever, on a personal basis as well as from an organisation’s perspective.
We believe that social habits have changed, and digital channels have more presence now than ever before. The most successful companies, their employees and their partners are taking advantage of today’s media habits and staying ahead of the game by developing digital techniques as a core part of their business.
The TPL Digital EXPANSION STACK is here to help you harness the power of the world’s largest professional social platform in order to maximise your digital presence and take your partner sales campaigns to the next level.
WHY CHOOSE THE EXPANSION STACK?
Software companies, entrepreneurs and corporates from all corners of the world choose us to optimise their personal brand and social selling campaigns.
As experts in marketing and social selling, we take a strategic business approach, transforming your classic LinkedIn profile from a basic resume to the best tool in your sales arsenal as the first step. This brings your profile, business proposition and content to the forefront of your relevant business network; but there’s more! With additional modular services that can be added as and when your team requires, resulting in a bespoke service that suits your organisation and partner’s needs, without the fluff.
Your digital footprint and online image is now more crucial than ever, on a personal basis as well as from an organisation's perspective.
We believe that social habits have changed, and digital channels have more presence now than ever before. The most successful companies, their employees and their partners are taking advantage of today’s media habits and staying ahead of the game by developing digital techniques as a core part of their business.
The TPL Digital EXPANSION STACK is here to help you harness the power of the world’s largest professional social platform in order to maximise your digital presence and take your partner sales campaigns to the next level.
Software companies, entrepreneurs and corporates from all corners of the world choose us to optimise their personal brand and social selling campaigns.
As experts in marketing and social selling, we take a strategic business approach, transforming your classic LinkedIn profile from a basic resume to the best tool in your sales arsenal as the first step. This brings your profile, business proposition and content to the forefront of your relevant business network; but there’s more! With additional modular services that can be added as and when your team requires, resulting in a bespoke service that suits your organisation and partner’s needs, without the fluff.
FEATURES
A PROFESSIONAL LINKEDIN MAKEOVER
By transforming your classic LinkedIn profile from a resume into the best tool in your sales arsenal, the EXPANSION STACK puts your business’ products & services to the forefront for those all-important decision makers, organically increasing exposure & engagement.
Widely adopted to help partners utilise MDF funds in a productive manner, with guidance and structure from our experienced marketing experts working as an extension of your team.
Typically, our clients’ LinkedIn profiles have seen up to an 83% increase in connections and a huge jump of over 475% on LinkedIn page views – all within just one week of implementation.
SOCIAL SELLING
LinkedIn is now seen as a social selling network – a place to grow professional relationships with your target prospects and generate more relevant, consistent sales leads.
PERSONAL BRAND
Building a personal brand will build trust, stand out, communicate value & conveys your key attributes.
IMPROVED SSI
Precision changes go a long way -An improved SSI (Social Selling Index) ranking demonstrates thought leadership, expertise and an exceptional process to generate qualified leads.
CONTENT
Utilising content to communicate your value proposition with media such as Video, info graphics and 1pagers will showcase your organisation’s product/services, whilst also growing the rate of exposure and engagement.
LinkedIn is now seen as a social selling network – a place to grow professional relationships with your target prospects and generate more relevant, consistent sales leads.
Building a personal brand will build trust, stand out, communicate value & conveys your key attributes.
Precision changes go a long way -An improved SSI (Social Selling Index) ranking demonstrates thought leadership, expertise and an exceptional process to generate qualified leads.
Utilising content to communicate your value proposition with media such as Video, info graphics and 1pagers will showcase your organisation’s product/services, whilst also growing the rate of exposure and engagement.
IGNITE YOUR SOCIAL PIPELINE.
A tailored approach to Lead Generation that fuels an efficient pipeline and keep it consistently rolling out highly qualified leads as we manage this soft touch sales engine as part of your team.
TPL Digital’s lead generation and nurture methods ensure that partners are effectively engaging target prospects across multiple touch points, allowing those partners to potentiality surpass sales targets with consistency.
IN-HOUSE DATASETS
Utilising content to communicate your value proposition with media such as Video, info graphics and 1pagers will showcase your organisation’s product/services, whilst also growing the rate of exposure and engagement.
OUTBOUND / INBOUND
Implementing our EXPASION STACK of outbound and inbound marketing practices to create an immersive, multi-channel campaign reaching all touch points.
VALUE PROPOSITIONS
Bespoke Value Proposition centred messaging to deliver a personalised approach to sales outreach.
Using our newly built in-house datasets & insights to engage you with only the most relevant prospects and key decision makers.
Implementing our EXPASION STACK of outbound and inbound marketing practices to create an immersive, multi-channel campaign reaching all touch points.
Bespoke Value Proposition centred messaging to deliver a personalised approach to sales outreach.
Book a free consultation call to discuss how the expansion stack can work for you.
BONUS LEVELS
These additional services are available to add onto your TPL Digital EXPANSION STACK. Used to maximise target customer engagement, enrich lead generation and nurture touch points by vendor and partner alike.
These modular services allow each of our clients and their partners to create a bespoke EXPANSION STACK that works for them. At TPL Digital we understand that Marketing and Social Selling tools are not ‘one size fits all’ and have designed our TPL EXPASION STACK and additional services to reflect that.
SALES ENGAGEMENT PLATFORM
Enable partner sales teams onto the Pipelyft sales engagement cloud platform, designed to breed efficiency and enhance performance within sales organizations across multiple communication channels.
With an intuitive interface, structured sales sequences and automated processes, Pipelyft enables organizations to focus on and improve their sales execution and minimize the time-sink of administration.
WEBCAST & CONTENT CAMPAIGNS
Go global to over 19 million opted in IT decision makers with over 10,000 tech-specific topics.
TPL Digital partner with TechTarget, providing turnkey webcast & content syndication based campaigns, using AI driven targeting & promotion with 100% opt-in leads, sales qualified by TPL Digital’s specialist tele team. Ideal to boost event drive campaigns and volume lead generation activities in multiple regions.
MARKETING AUTOMATION
It takes on average 8 marketing touches to create a sales lead. Cross off some of those crucial touch points with our marketing automation services, designed to supplement your current demand generation campaigns.
Inbound
Create valuable content and experiences tailored to your audience with our effective inbound campaigns.
Outbound
Send up to 1.5 million emails per month with up to a 97% hit rate on contacts and email addresses we find.
TELEMARKETING
Telemarketing retains its critical place in the demand generation mix, integrating powerfully with inbound and outbound tactics, bringing the power of human interaction with experienced technology sales professionals who engage in exploratory conversations and qualify prospect needs in a shorter cycle than digital.
‘Cold calling is a form of proactive outreach, and 82% of buyers accept meetings with sellers who proactively reach out.’ – RAIN Group.
Enable partner sales teams onto the Pipelyft sales engagement cloud platform, designed to breed efficiency and enhance performance within sales organizations across multiple communication channels.
With an intuitive interface, structured sales sequences and automated processes, Pipelyft enables organizations to focus on and improve their sales execution and minimize the time-sink of administration.
Go global to over 19 million opted in IT decision makers with over 10,000 tech-specific topics.
TPL Digital partner with TechTarget, providing turnkey webcast & content syndication based campaigns, using AI driven targeting & promotion with 100% opt-in leads, sales qualified by TPL Digital’s specialist tele team. Ideal to boost event drive campaigns and volume lead generation activities in multiple regions.
It takes on average 8 marketing touches to create a sales lead. Cross off some of those crucial touch points with our marketing automation services, designed to supplement your current demand generation campaigns.
Inbound
Create valuable content and experiences tailored to your audience with our effective inbound campaigns.
Outbound
Send up to 1.5 million emails per month with up to a 97% hit rate on contacts and email addresses we find.
TELEMARKETINGTelemarketing retains its critical place in the demand generation mix, integrating powerfully with inbound and outbound tactics, bringing the power of human interaction with experienced technology sales professionals who engage in exploratory conversations and qualify prospect needs in a shorter cycle than digital.
‘Cold calling is a form of proactive outreach, and 82% of buyers accept meetings with sellers who proactively reach out.’ – RAIN Group.
THE FULL STACK
The leveraging of the full EXPANSION STACK with all four of its accompanying optimisation add-ons results in a highly tailored, extensive social selling marketing campaign. Essentially employing all of the elements needed to get that all-important sales engine turned on and keep it running smoothly.
Contact us today to get started.
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