SAP CFPI DIGITAL
CONTENT PROGRAM

Client

SAP was founded in 1972 in Walldorf, Germany and has offices around the world. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market-leader in end-to-end enterprise application software, database, analytics, intelligent technologies, and experience management.

Challenge

As a tier-one vendor, SAP is one of the largest suppliers of enterprise software across the globe, having developed industry-leading SaaS solutions such as Cloud ERP, Cloud Procurement, Cloud CRM and Cloud Supply Chain.

SAP has built a vast ecosystem of cloud partners who continue to distribute its cloud applications globally. SAP was looking for an agency to create a digital program that would help promote internal sales, marketing, and training and support services for its cloud partners.

Goals

Client

SAP was founded in 1972 in Walldorf, Germany and has offices around the world. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market-leader in end-to-end enterprise application software, database, analytics, intelligent technologies, and experience management.

Challenge

As a tier-one vendor, SAP is one of the largest suppliers of enterprise software across the globe, having developed industry-leading SaaS solutions such as Cloud ERP, Cloud Procurement, Cloud CRM and Cloud Supply Chain.

SAP has built a vast ecosystem of cloud partners who continue to distribute its cloud applications globally. SAP was looking for an agency to create a digital program that would help promote internal sales, marketing, and training and support services for its cloud partners.

Goals

Our Solution

  1. Education First
  2. Ignite the Pipe
  3. Deal Incubation
  4. Collection Signatures
  5. Best Customer Forever
Cloud wind cycle tpl digital large
Bespoke Program Framework
Cloud
Win Cycle

The digital program needed a bespoke framework that would allow partners to succeed.

TPL introduced the Cloud Win Cycle, matching the annual CFPI program with all the elements needed for partners to succeed depending on where they are in their development needs.

Cloud wind cycle tpl digital large
Bespoke Program Framework
Cloud
Win Cycle

The digital program needed a bespoke framework that would allow partners to succeed.

TPL introduced the Cloud Win Cycle, matching the annual CFPI program with all the elements needed for partners to succeed depending on where they are in their development needs.

  1. Education First
  2. Ignite the Pipe
  3. Deal Incubation
  4. Collection Signatures
  5. Best Customer Forever
Always-on Digital Content
End to end
Digital Communication Program

In order to deliver and maintain consistent engagement to partners, TPL implemented an end-to-end digital content communication program.

Bespoke digital assets needed to be created and managed. From design to delivery, TPL controlled the process.

Consistent engagement from vendor to partner was key. TPL upcycled a wealth of existing content targeted towards the CFPI community, alongside a range of bespoke assets.

As we know, not everyone uses the same medium to consume information. Assets had to be designed and delivered across a range of digital channels if TPL were to achieve success.

tpl digital sap cfpi end to end communication min
Always-on Digital Content
End to end
Digital Communication Program

In order to deliver and maintain consistent engagement to partners, TPL implemented an end-to-end digital content communication program.

Bespoke digital assets needed to be created and managed. From design to delivery, TPL controlled the process.

Consistent engagement from vendor to partner was key. TPL up-cycled a wealth of existing content targeted towards the CFPI community, alongside a range of bespoke assets.

As we know, not everyone uses the same medium to consume information. Assets had to be designed and delivered across a range of digital channels if TPL were to achieve success.

Bespoke Digital
Communication Delivery Structure
tpl-digital-content-hub
Educate
Stimulate
Motivate

From video through to radio shows, TPL created and distributed digital content that addressed the specific needs, wants, and pains of every partner.

The digital content aligned with TPL ‘Cloud Win Cycle’ framework, aiming to stimulate, educate and motivate partners at each stage of their development journey.

Bespoke Digital
Communication Delivery Structure

From video through to radio shows, TPL created and distributed digital content that addressed the specific needs, wants, and pains of every partner.

The digital content aligned with TPL ‘Cloud Win Cycle’ framework, aiming to stimulate, educate and motivate partners at each stage of their development journey.

Educate
Stimulate
Motivate
tpl-digital-content-hub

From video through to radio shows, TPL created and distributed digital content that addressed the specific needs, wants, and pains of every partner.

The digital content aligned with TPL ‘Cloud Win Cycle’ framework, aiming to stimulate, educate and motivate partners at each stage of their development journey.

tpl digital sap cfpi website
Developed and
Maintained the
CFPI Website

A central Hub was needed for the Program. In order to ensure that partners could access the services they required, as well as consumer information relevant to their development journey, TPL designed a bespoke website.

Developed and
Maintained the CFPI
Website
A central Hub was needed for the Program. In order to ensure that partners could access the services they required, as well as consumer information relevant to their development journey, TPL designed a bespoke website.
Videos to Inspire

From video through to radio shows, TPL created and distributed digital content that addressed the specific needs, wants, and pains of every partner.

The digital content aligned with TPL ‘Cloud Win Cycle’ framework, aiming to stimulate, educate and motivate partners at each stage of their development journey.

Targeted
Social Cards
TPL understood that partners had a finite amount of time. Content needed to be easy to digest and ready to be consumed anywhere, at any time. TPL created bespoke ‘social cards’, generating awareness and engagement throughout the community.
Thought Leadership Podcasts
Getting through to your audience amidst a relentless onslaught of digital content is a key area of innovative campaign thinking at TPL Digital .
Videos to Inspire

From video through to radio shows, TPL created and distributed digital content that addressed the specific needs, wants, and pains of every partner.

The digital content aligned with TPL ‘Cloud Win Cycle’ framework, aiming to stimulate, educate and motivate partners at each stage of their development journey.

tpl digital sap cfpi social cards
Targeted Social Cards
TPL understood that partners had a finite amount of time. Content needed to be easy to digest and ready to be consumed anywhere, at any time. TPL created bespoke ‘social cards’, generating awareness and engagement throughout the community.
Thought Leadership
Podcasts

Getting through to your audience amidst a relentless onslaught of digital content is a key area of innovative campaign thinking at TPL Digital

At TPL Digital we work with Global digital radio and YouTube broadcasters to build outstanding thought-leader digital content, which can then be integrated into your wider social channels. For this Cloud focus Partner program we developed “The Power of Partnerships”, a 12 part series with expert panels focused on supporting key business areas for partners, in order to help grow their businesses.

tpl digital sap cfpi radio

Results

150+

CLOUD FOCUSED PARTNERS

25+

SERVICES & BENEFITS

100%

INCREASE IN PARTNER ENGAGEMENT

DEPLOYMENT
IN 2 MONTHS

From pain points & challenges into exceution mode

WALL OF
SUCCESS

Broadcasting Partner success within the SAP partner ecosystem.

GLOBAL
ROLL-OUT!

Program resulted in benchmark and best practices for other SAP regions

150+

CLOUD FOCUSED PARTNERS

25+

SERVICES & BENEFITS

100%

INCREASE IN PARTNER ENGAGEMENT

DEPLOYMENT
IN 2 MONTHS

From pain points & challenges into exceution mode

WALL OF
SUCCESS

Broadcasting Partner success within the SAP partner ecosystem

GLOBAL
ROLL-OUT!

Program resulted in benchmark and best practices for other SAP regions

Together, we can deliver channel excellence